Mr. Lim Yi Alex, is the Business Operations Manager to assist in overseeing the Group’s operations since January 2024. He is the Son of Director Mr. Lim Kiah Meng, nephew of Directors Mr. Lim Hwee Hai and Madam Lim Hwee Noi, and cousin of Mr. Ray Lim. Mr. Alex Lim joined the Group through the Management Trainee Program in 2018 immediately after graduation with a degree University of British Columbia. In 2020, He left the Group and pursued advanced studies, obtaining a Master’s degree in International Business and Management from the University of Westminster, London in November 2021. In 2022, Mr. Alex Lim expanded his professional experience by joining an early stage SaaS Start-up where he worked until 2023. This role allowed him to gain industry-specific insights. Mr. Alex Lim has been appointed as a non-executive director in SiS Mobile with effect from 1 October 2024.
